Big News: The Buswell Collective is Now a Disney Advertising Partner!
We have some "magical" news to share! The Buswell Collective is officially a Disney Advertising Partner.
What does this mean for your business? It means we now have direct access to place your brand’s message on the world’s most premium streaming platforms, including Disney+, Hulu, and ESPN+. As a leading Columbia digital advertising firm, we are dedicated to bringing these high-level opportunities to our local partners. If you’ve been relying on traditional cable TV or feel like your social media ads are getting lost in the noise, this is the game-changer you’ve been waiting for.
Why Streaming Beats Cable TV (Every Single Time)
For years, cable TV was the gold standard for reaching a local audience. But the world has changed. "Cord-cutting" is the new norm, and your customers are moving to streaming devices in record numbers. Here is why advertising through our Disney partnership is more effective than a traditional cable buy:
Precision Targeting, Not "Pray and Spray": With cable, you pay to air your ad to everyone watching a specific channel, regardless of whether they are your target customer. With our Disney partnership, we use advanced first-party data. We can target viewers based on their actual interests, age, gender, and even specific zip codes. Your ad for baby gear won't be wasted on a household without kids.
Unbeatable Engagement: Streaming viewers are "lean-forward" viewers. They’ve chosen exactly what they want to watch, which means they are more engaged. Studies show that streaming ads have a 39% higher brand recall than traditional TV.
The "Halo Effect": When your business appears alongside premium content like The Bear, Bluey, or Monday Night Football, your brand gains instant credibility. You’re no longer just a local business; you’re a brand seen on Disney.
More Effective AND Less Expensive
One of the biggest myths in marketing is that TV advertising is only for big corporations with massive budgets. That couldn't be further from the truth with streaming. As a Columbia digital advertising firm, we know how to make every dollar count for local businesses.
Zero Wasted Ad Spend: Because we only show your ads to people who fit your ideal customer profile, every dollar of your budget is working harder. You aren't paying for "wasted impressions" on people who live outside your service area or have no interest in your product.
Lower Entry Point: Traditional cable packages often require long-term contracts and huge upfront costs. Through The Buswell Collective, we can launch high-impact streaming campaigns with much more flexible budgets, making "TV" advertising accessible for small to medium-sized businesses for the first time.
Real-Time Analytics: Unlike cable, where you wait weeks for a "estimated" report, we provide real-time data. We can see exactly how many people saw your ad, how many watched it to the end, and how it drove traffic to your website.
Ready to See Your Business on the Big Screen?
At The Buswell Collective, we specialize in helping businesses grow through smart, data-driven digital marketing. Now that we are an official Disney Advertising Partner, we can take your brand from the smartphone screen to the living room TV. When you partner with our Columbia digital advertising firm, you aren't just getting an ad; you're getting a direct line to your most valuable customers.
Contact us today to schedule your discovery call to learn more! Follow along on Instagram and Facebook to stay in the loop!
