Connected TV (CTV) Advertising
Turning passive viewers into active customers on the biggest screen in the house.
What Exactly is CTV Advertising?
Connected TV (CTV) advertising refers to digital advertising that appears within video content streamed on a television set. Unlike traditional linear TV, which broadcasts commercials to a mass audience via cable or satellite, CTV ads are delivered over the internet to devices like smart TVs, gaming consoles (Xbox, PlayStation), or streaming sticks (Roku, Amazon Fire TV). This medium allows brands to reach "cord-cutters" through popular streaming services and apps, combining the high-impact, big-screen experience of traditional television with the precision and data-driven targeting of digital marketing.
Key Benefits of CTV
Precise Targeting: You can reach specific households based on interests, demographics, or geographic location.
High Engagement: CTV ads are often non-skippable, leading to significantly higher completion rates compared to web-based video.
Attribution: Because it's digital, you can track whether a viewer visited a website or made a purchase after seeing an ad on their TV.
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